MoonSwatch Mission to the Moon 1969 UK: Price, Release & How to Apply
MoonSwatch Mission to the Moon 1969 UK: Price, Release & How to Apply
The MoonSwatch Mission to the Moon 1969 costs £520, is limited to 1,969 pieces with an 18k Moonshine Gold dial, and is sold by online application.
Coming to Pixel Hub at official release. All our MoonSwatches are 100% genuine and shipped from the UK — no import fees.
The Mission to the Moon 1969 (Ref. SSX01B700) — matte black Bioceramic case, solid Moonshine Gold dial. Image: SJX Watches.
Quick answer
The MoonSwatch Mission to the Moon 1969 is a £520, 42mm Bioceramic chronograph with an 18k Moonshine Gold dial, limited to 1,969 numbered pieces and sold only by online application.
The gold
Its dial, hands, crown and pushers hold 11g of 18k Moonshine Gold — partly melted down from Omega archive gold dating to 1969, the year of the Moon landing.
How to get one
By application only: Swatch's "ESTA" form (32 questions) ran 16–21 July 2026. Winners buy and collect in person at a designated Swatch store.
Coming soon (as of July 2026): The first 1,969 pieces are sold directly by Swatch through an application ballot. Pixel Hub will stock the Mission to the Moon 1969 once it reaches official release — meanwhile, browse our in-stock MoonSwatch and Swatch range.
What is the MoonSwatch Mission to the Moon 1969?
The MoonSwatch Mission to the Moon 1969 is the most valuable MoonSwatch yet — a £520 Swatch × Omega chronograph whose dial, hands, crown and chronograph pushers are made from 18k Moonshine Gold, Omega's proprietary yellow-gold alloy. Announced on 16 July 2026, just ahead of the 57th anniversary of the Apollo 11 Moon landing, it is limited to 1,969 individually numbered pieces and, unusually for a Swatch, is sold only to buyers chosen through an online application.
It follows the familiar MoonSwatch formula — the Bioceramic case that mimics the Omega Speedmaster Professional, a quartz chronograph movement inside — but adds a genuinely precious twist. According to Swatch, part of the gold used was melted down from spare Omega gold parts held in the archive since 1969, giving the watch a direct material link to the year Neil Armstrong stepped onto the Moon. The dial carries Omega's historic "OM" mark (for or massif, solid gold) and an "Au 750" engraving confirming its 18k construction.
Front and caseback: the black-and-gold "Nixon" Speedmaster look, with a gold-coloured Moon on the battery cover. Image: SJX Watches.
How much does the MoonSwatch 1969 cost in the UK?
The MoonSwatch Mission to the Moon 1969 has a UK retail price of £520 (US$570 / CHF 500, excluding taxes). That is roughly £180–£220 more than a standard planet-mission MoonSwatch, and the premium is easy to explain: the watch contains about 11g of 18k gold. With gold trading above US$4,000 per troy ounce as of July 2026, that gold content is worth roughly US$1,064 — nearly double the retail price. In effect, Swatch is selling the watch below its melt value, pricing the gold as if it were still 1969, when gold sat near US$1 per gram.
That unusual "worth its weight in gold" maths is the whole story of this release, and it is why demand has been intense despite the MoonSwatch line cooling from its 2022 peak.
Full specs: MoonSwatch Mission to the Moon 1969
Here are the confirmed specifications for reference and comparison.
| Spec | Detail |
|---|---|
| Reference | SSX01B700 |
| Case | 42mm matte black Bioceramic, 13.25mm thick |
| Dial, hands, crown, pushers | 18k Moonshine Gold (11g total, ~75% pure gold) |
| Bezel | Black Bioceramic with gold-printed tachymeter |
| Movement | Quartz chronograph (ETA) |
| Water resistance | 30m |
| Strap | Embossed rubber with velcro clasp |
| Limited edition | 1,969 individually numbered pieces |
| UK price | £520 (US$570 / CHF 500, excl. taxes) |
The crown and pushers are solid Moonshine Gold — the first MoonSwatch to use the alloy this generously. Image: SJX Watches.
How do you buy the MoonSwatch 1969? The application process explained
You buy the MoonSwatch 1969 by winning a place through Swatch's online application, not by queuing or ordering online. To avoid the chaotic street queues that dogged the earlier MoonSwatch and Royal Pop launches, Swatch introduced an application form it nicknamed "ESTA" (Electronic Swatch Timepiece Application), styled after the real US travel authorisation form. Applicants answered 32 questions within a strict two-hour-fifteen-minute limit.
The application window opened on swatch.com on 16 July 2026 at 15:32 CEST — the exact time the Apollo 11 Saturn V lifted off — and closed on 21 July 2026 at 23:59 CEST. Swatch then selects 1,969 successful applicants worldwide, who are invited to buy their numbered piece and collect it in person at a designated Swatch store. If you are reading this after 21 July 2026, the window has closed; any 1969 you see for sale elsewhere will be on the secondary market, usually well above the £520 retail price.
Key takeaways for UK collectors
- UK price is £520 (US$570 / CHF 500), for 1,969 numbered pieces only.
- The dial, hands, crown and pushers are 18k Moonshine Gold — about 11g, worth more than the watch itself.
- It's a 42mm Bioceramic quartz chronograph, Ref. SSX01B700, with 30m water resistance.
- Sold by application ("ESTA" form, 16–21 July 2026), collected in person at a Swatch store — not via resellers.
- Pixel Hub will stock the 1969 at official release; other genuine MoonSwatch models ship from the UK now with no import fees.
Can't get the 1969? In-stock MoonSwatch alternatives in the UK
Because the first 1,969 pieces are application-only, most collectors won't land one at launch — though Pixel Hub will carry the 1969 once it reaches official release, so it is worth checking back. In the meantime, the MoonSwatch models Pixel Hub stocks now are genuine Swatch × Omega Bioceramic pieces that ship from within the UK with no customs charges or import fees. Two are especially close in spirit to the 1969:
- MoonSwatch 1965 (SO33M106) — £339.99. A year-tribute model marking 1965, when NASA certified the Speedmaster for spaceflight — the closest in-store cousin to the 1969's heritage theme.
- Mission to the Moon (SO33M100) — £299.99. The original black-and-white Speedmaster tribute and the definitive everyday MoonSwatch.
Where to buy a MoonSwatch in the UK
Pixel Hub stocks genuine Swatch × Omega MoonSwatch and Swatch × Blancpain Scuba watches for UK collectors, shipped from within the UK — so there are no surprise customs or import fees on top of the price you see. Every piece is 100% authentic. The first 1,969 pieces come from Swatch's ballot directly, but Pixel Hub will list the 1969 once it reaches official release — and for every other MoonSwatch, buying from a UK stockist is the simplest route.
See our full Watches collection, and check the shipping policy and FAQs for UK delivery times.
Helpful external references
For official background and confirmed details:
Frequently asked questions
How much is the MoonSwatch Mission to the Moon 1969 in the UK?
The MoonSwatch Mission to the Moon 1969 costs £520 in the UK (US$570 / CHF 500, excluding taxes). Its 11g of 18k Moonshine Gold is worth more than the watch's retail price.
How many MoonSwatch 1969 pieces were made?
It is a limited edition of 1,969 individually numbered pieces, the number chosen to mark 1969, the year of the Apollo 11 Moon landing.
How do you buy the MoonSwatch 1969?
Only by application. Swatch ran an online "ESTA" form of 32 questions from 16 to 21 July 2026; 1,969 selected applicants are invited to buy and collect their watch in person at a designated Swatch store.
Is the MoonSwatch 1969 real gold?
Yes. Its dial, hands, crown and pushers are made from 18k Moonshine Gold — Omega's own gold alloy — totalling about 11g, with the dial engraved "Au 750" and "OM" to denote solid gold.
Can I buy the MoonSwatch 1969 from Pixel Hub?
Not yet — the first 1,969 pieces are sold by Swatch's application ballot. Pixel Hub will stock the 1969 once it reaches official release, and already carries other genuine MoonSwatch models such as the MoonSwatch 1965 (£339.99) and Mission to the Moon (£299.99), shipped from the UK with no import fees.
What is the reference number of the MoonSwatch 1969?
The reference is SSX01B700. It is a 42mm Bioceramic quartz chronograph with 30m water resistance and an embossed rubber strap.
Final thoughts
The MoonSwatch Mission to the Moon 1969 is the boldest entry in the Swatch × Omega line so far — a £520 quartz chronograph that genuinely is worth its weight in gold, wrapped in a clever Apollo 11 anniversary story. Most collectors won't win the application ballot, but the MoonSwatch magic is still very much within reach: a genuine 1965 or Mission to the Moon from a UK stockist gets you the same Bioceramic Speedmaster spirit without the scramble.
